Objective | Create a visual Holiday Campaign to be used in stores, online and on social media.

Process | After a series of creative team brainstorming sessions, I pitched this concept along with three others and upon approval, I began creating a style guide, scheduling photoshoots, and briefing a team of production designers. I worked closely with stylists, photographers, account managers and designers to lead this job over several months.

Concept | Each Texan’s holiday season looks a little different. From the holiday they celebrate to the food on the table, one thing remains: Holidays are Better Together.