Objective | Create a visual Holiday Campaign to be used in stores, online and on social media.

Process | After a series of creative team brainstorming sessions, I pitched this concept along with three others and upon approval, I began creating a style guide, scheduling photoshoots, and briefing a team of production designers. I worked closely with stylists, photographers, account managers and designers to lead this job over several months.

Concept | Holidays in Texas shine in many different ways, from Christmas trees, tamaladas, brisket and turkeys.  And nobody knows all these Texas traditions like H-E-B. We’re celebrating right along with y’all, because we live here too. Even in a time of inflation and uncertainty, H-E-B ensures you can celebrate your Holidays your way, with all the best basics and lots of extras, all at everyday low prices. This is a great chance to capitalize on the love that Texans have for H-E-B, and vice versa.