Our Texas, Our Future is the official brand for H-E-B’s sustainability efforts. This program encompasses local sourcing, wildlife conservation, recycling centers, food waste diversion, customer education and everything in between.
As lead designer for Our Texas, Our Future, I have shaped the brand by maintaining evolving guidelines with brand awareness and communication at the forefront. Working with a team of digital designers, production artists and copywriters, I have created touch points from reusable grocery bags to e-bus wraps, out-of-home boards to presentation checks.
Texas State Park Centennial
In 2023, the Texas Parks and Wildlife celebrated 100 years of Texas State Parks. H-E-B partnered with Texas Parks & Wildlife throughout the year to help the Centennial celebration come to life, encouraging Texans to explore the unique, untamed outdoor experiences state parks offer. The celebration kicked off with a million dollar donation and continued with co-branded ad placements and integrated activations. I lead the design of the campaign along the way.
Earth Day Reusable Bag
In 2024, H-E-B released this limited limited edition bag celebrating Big Bend Ranch State Park, the first in a 3 year series showcasing our Texas State Parks. H-E-B gave away 265,000 free reusable bags for Earth Day in stores or at Curbside. This design was inspired by post cards, encouraging Texans to visit the beautiful parks available to us.
Moody Center Waste Bins
In all guest facing locations, the Moody Center arena offers two waste streams of Recycling & Composting in partnership with H-E-B. I created a hand-drawn illustration inspired by Texas State Parks to wrap the waste stations.
