Objective | Create thoughtful branding to represent the hardworking women at H-E-B.

Brand Personality | female, strong, bold, empowered

Project Description | The Women of Distinction program is a long-standing internal recognition program held by the Diversity Team to award women who represent the culture of H-E-B by driving innovation, exemplifying service and civic responsibility and practicing inclusivity in order to serve as a beacon for her peers and her community.

The Women of Distinction award serves to inspire and develop women at H-E-B to pursue deeper and richer opportunities within the company.